Note that since I’m going to be discussing Black Friday, this post will be a little more US-centric than usual. I know things are a bit different elsewhere and most of this doesn’t apply to people outside of North America.
A few years ago I wrote a post explaining the mechanics behind Black Friday sales, where you get a stampede of aggressive consumers competing for goods on the day after Thanksgiving. I’ve been thinking about it a lot this month.Â
Apparently I’m not the only one. I got this email:
A number of years back you wrote a great post on “Why the Christmas Shopping Season is Worse Every Year”. One key point being that as much as retailers would love to start moving goods prior to Thanksgiving, we consumers just hate the idea and insist on waiting until after the turkey is stuffed.
Yet, reading through my inbox the past week and judging by commercials I’ve seen throughout the month of November, I’m getting the impression that maybe we have crossed a threshold. Many retailers are tossing out sales tag lines like “Black Friday all November” or “Pre-Black Friday Super Savings”. This was capped off by NewEgg.com sending me a promotional email this morning with the simple subject line: “Black Friday Starts Now!
Um NewEgg… it’s Monday…
So my question is: Do you think we have hit, and passed Peak Black Friday? Will the Friday after Thanksgiving become less and less of a sales focal point as more sales are driven earlier into the month of November? Will we be looking back in 10 to 15 years when all retailers start their sales on Nov 1, and laugh at the insanity of Midnight store openings on the Friday after the fourth Thursday in November?
The Mechanics of Black Friday

You can read the original post for the full context, but the short version goes like this: Continue reading 〉〉 “The End of Black Friday”
T w e n t y S i d e d
