This game needed to have a different title. I know it’s a running joke about how many products are named Franchise Colon The Subtitle, but there’s a good reason for that. The alternative is what we have here, where we keep reusing the same title again and again. The title of simply “Spider-Man” was already used in 1982. Then in 1991 we got Spider-Man: The Video Game. Then the title Spider-Man was used again in 1995. Then again in 2000 followed by another game of the same name just two years later. Which means that this new game is either the fifth or sixth game to re-use the same name, depending on if you want to pretend the 1991 entry is different enough from the others to avoid confusion.
Technically the full title of this one is Marvel’s Spider-Man, but that obviously doesn’t help us avoid confusion since all of the games were licensed by Marvel. I really wish we could have gotten one of those fancy colon-based subtitles like Spider-Man: Amazing Graphics or perhaps Spider-Man: The Swinging is Pretty Good in This One.
Also, it would be really nice if we had a clear way to differentiate between Spider-Man (the person) and Spider-Man (the game) the way we can clearly differentiate between Batman and the Arkham series. We already have books named Amazing Spider-Man, Web of Spider-Man, Spectacular Spider-Man, Ultimate Spider-Man, and Superior Spider-Man, so it would make sense to give this videogame a similar title. It’s a foregone conclusion that – assuming it doesn’t tank at launch – this game was created with the expectation that it would become an ongoing series, so long-term branding is important. They could call it The Splendiferous Spider-Man. Then people would still know what you’re talking about when you informally refer to the Splendiferous games, and nobody will confuse this game with any of the games or movies that came before.
Whatever. I’m sure we’ll muddle through somehow. It just baffles me how little thought publishers put into this sort of thing.
Continue reading 〉〉 “Spider-Man Part 1: The Legacy of Comics”
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