1) How will Blizzard handle this short-term PR problem?
2) How will they change their behavior in the future?
As a result, the answers were muddled. Here’s the chart:
Ugh. Stupid google forms leaving all that whitespace and then truncating the answers. Obnoxious. For the record, the original questions were:
- Nothing. They wait for all of this to blow over, then proceed with business as usual. Future mobile projects won’t get the spotlight at Blizzcon.
- Nothing. They wait for this to blow over because they don’t care about the PC and this is the first step in a company-wide pivot.
- They issue a non-apology, make vague promises that they still love their PC fans, then pretend the whole thing never happened.
- They take whatever Diablo 4 assets are available and quickly mash them into a teaser trailer just to show fans it’s being worked on.
- They over-correct and announce every PC-based project they have in the pipeline.
- They misjudge their mistake, and try to placate fans by porting Diablo Immortal to the PC.
- They double down and announce their other mobile projects soon, before any further reveals for PC games.
- They double down and treat it like a joke, putting meme-ish references to it into their games and portraying their displeased fans like entitled babies.
- I don’t know or care about this, but I feel compelled to vote anyway.
The only two important ones are the “non-apology” and the “Wait for this to blow over”.
Thinking about this more, I think this should actually be broken into three questions:
- What caused this mistake? (Activision meddling, miscalculation of the market, change in company priorities, insanity, etc.)
- How will Blizzard handle this short-term PR problem? (Groveling, Non-apology, silence, etc.)
- How will they change their behavior in the future to avoid this? (No change, no more Blizzcon, no more mobile stuff at Blizzcon, etc.)
Or maybe trying to track this in survey form was an inherently bad idea because the situation is too complex. I don’t know. Making a good survey that yields interesting trivia is hard.
Also, I left the survey open for write-in answers. Most of these were combinations of the existing options, underscoring how poorly I’d constructed the survey. However the whole thing was worth it for this answer:
They fully embrace the darkness, using the next Blizzcon as a mass sacrifice to open a rift into Hell itself and summon forth the Lord of Terror and his hordes of demonic minions, bringing a thousand years of darkness to the Earth. Centuries from now, the historical video game depicting the event will be an Ouya exclusive.
This is so obvious I’m embarrassed I didn’t think of it myself.
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