Following up on yesterday’s tirade against the decision to require repeated activation in Mass Effect and Spore, I’m looking at the fan reactions on various forums and websites. There is the list of cancellations at Amazon, the usual blather at Slashdot, the thread at The Inquirer (who?), and the discussion over at Shacknews. Okay, I didn’t read all of that, but I’ve taken as big a bite out of the list as I have time for and I feel like I have a good sense of what people are saying.
What I’m seeing this time is a little different than the BioShock controversy. The news broke before release this time around, with enough time for people to cancel their pre-orders or change their mind about the game. I’ve seen many, many messages from people claiming to have done so. (Yes, many people are doubtless claiming to have canceled when they never pre-ordered in the first place, but I’m sure lots of people have also just canceled without saying anything. The numbers behind this are difficult to guess at.) Enough people were burned – or at the very least annoyed – by the BioShock launch that they are going to be shy about buying a game similarly encumbered.
I’m also seeing a much lower percentage of the users supporting the DRM. Allow me to pull out some very vague numbers wild guesses as a starting point: Having read a lot of comments during both events I’d say that with BioShock, it seemed like perhaps 25% or 33% of the users stood by 2kGames. This time around it looks to be well under 10%. Judging by the official thread on BioWare’s site – where you’re likely to have the highest concentration of pro-BioWare fans – I might put support for the DRM scheme at something like 5%. This scheme is obviously worse than the one used in BioShock, but also these users aren’t trying to rationalize a purchase they’ve already made.
With numbers like that, and given the number of pre-order cancellations, it might actually be possible for the EA bean counters to perceive the dollar value backlash amidst the noise. Pre-orders do not get canceled en masse very often, and someone should be able to put this thing on a spreadsheet and see a visible dent in projected sales, beginning at the point when the announcement was made.
Assuming this is true, what will they do next? Continue reading 〉〉 “Mass Effect and Spore:
What Happens Next”
T w e n t y S i d e d

