It takes about 20 years for childhood nostalgia to mature into a product for adults. The 1950s-based programs Happy Days and Sha Na Na both came out in the the 1970s. That 70’s Show came out in the 1990s. 1980s-based films Boogie Nights and The Wedding Singer seemed to jump the gun and arrive a few years early, while Wet Hot American Summer, Hot Tub Time Machine, Adventureland, and American Psycho arrived right on time in the first decade of the new millenium.
The Cultural Echo

It’s easy to see why this is. You grow up in a particular decade. Twenty years later you’re well into adulthood. You’ve got disposable income and strong memories (good or bad) that can be leveraged / exploited for emotional appeal in a story. The 20-year echo isn’t some strange cultural phenomena. It’s just basic economics.
Technically this means we should be hip-deep in 90s nostalgia right now, and that’s not really happening. Sure, some of the really major elements of the 90s like Ninja Turtles are being revisited, but that sort of thing isn’t anywhere near saturation and 90s callbacks don’t seem to be a safe bet the way 80s callbacks were a decade ago. If anything, we seem to be lingering in the 80s. Maybe because the 90s sucked? What happens in the next decade? Will 90s nostalgia show up late, or will we skip the 90s and jump right to new-millennium nostalgia? I have no idea.
The point is, the 20-year retro echo is just the result of an entertainment industry chasing the dollars of the under-30 market. Which means that 2001 was just the right time for GTA to revisit the 1980s.
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