This week my column takes a look at Microsoft and their recent move to unify the PC and Xbox ecosystems. Actually, I guess it’s not a recent move so much as another re-commitment to an idea they keep flirting with and abandoning. If they could merge the Xbox and PC into a single group by allowing players to take their library, friends list, and save games with them between platforms, then that would make the resulting PC/Xbox hybrid the biggest console platform.
Back in the 90s and aughts, Microsoft’s grip on the PC market was really strong. You used Windows because everyone else used windows and everyone needed to be able to share documents. Your software collection was Windows-based and switching was difficult. Macs were nice, but they were really expensive and they had trouble sharing files with your business colleagues. Linux was free, but it was still a platform for gurus and it had a lot of the same data-sharing problems.
But today? Most programs are either multi-platform by design or universally available through the cloud. You can do word processing, spreadsheets, image editing, video editing, music editing, file sharing, spread sheeting, and web-browsing on any of these platforms and have a reasonable expectation of being able to share files with everyone else. We’re doing more and more on the cloud, and the OS matters less and less.
The two exceptions to this trend are:
Continue reading 〉〉 “Microsoft’s New Plan for Xbox”
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