So, my column this week is mostly preaching to the choir, but there’s always this mad, delusional hope that some of it will sink in. I can understand (but not condone) when a company acts with contempt for their customers in service of their bottom line. But I find it maddening when a company does so to their own ruin. In short, Origin needs to get its act together, quickly.
The time and money put into Origin are considerable. It could be a great opportunity for EA and gamers. I say this as someone who isn’t even all that keen on digital distribution and would prefer a market based on physical copies. However, I can see this is the way things are going, and I can see EA is squandering this opportunity.
A good litmus test is this: Given the behavior of the competition, would Valve need to change Steam in any way in order to avoid losing sales or market share? If anything, Origin just makes Steam look that much more attractive.
How can so many people be so flagrantly clueless and dysfunctional for so long? They must have unbelievable internal inertia to be this slow and unresponsive to market expectations.
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