Warning: In this post I’m going to attempt to portray American television executives in a semi-favorable light. This is a difficult stunt that should only be attempted by trained professionals. Or idiots. Do not try this at home.
Johnny Carson was the man. He still is. Nobody has held the top slot on late night for as long as he did. Given the fragmented state of pop culture and the proliferation of late night shows, this is not going to change in my lifetime. We will never see another Johnny Carson.
It’s difficult to impress on young people just how powerful his reach was. 6.5 million people watched him every night. That’s about double what YouTube giant PewDiePie averages. But saying he’s “twice as popular as PewDiePie” is really underselling just how omnipresent Carson was. PewDiePie gets his 3 million viewers in a world of 3.2 billion internet users. Carson got his 6.5 million viewers from a potential audience of 220 millionThe population of the United States at the end of the 1970’s. Americans. To put that in perspective 1 in 1,000 internet users watch PewDiePie, while 1 in 34 American Television viewers watched Carson. Which means that in the U.S. everyone, everyone knew who Johnny Carson was.
Most of my extended family has never heard of PewDiePie, Philip Defranco, RayWilliamJohnson, or any of the other YouTube giants I can’t be bothered to look up right now. In fact, I’d never heard of RayWilliamJohnson either, and I’m on YouTube all the time. I didn’t know who he was until I typed “most popular youtubers” into Google three minutes ago.
This is not to belittle the accomplishments of those YouTubers. I’m just saying our culture has changed so that – outside of perhaps world leaders – nobody can ever be as universally recognized as Carson was in the United States.
Continue reading 〉〉 “The Battle for Late Night Television”
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