This week’s column is part of my ongoing thesis about companies being a reflection of the values of their officers. People treat companies like black boxes – money goes in, products come out, and everything in between is a mystery. But the officers of a company determine the values of a company. Yes, companies exist to make money, but there’s a lot of room for individual interpretation of that mandate. People dismiss the EA marketing by claiming “that’s how marketing works”, but is it?
I can’t think of any other game company that ever made something so insulting to gamers. What if the marketing for the movie Aliens only talked about how much blood and guts it contained, and how much your mom wouldn’t want you to see it? That sort of approach degrades both the product and the intended customer. This one even went so far as to go after your mom. (Hey, your mom is clueless and paranoid, right? Right?) Moreover, it takes a very special brand of self-destructive stupidity to produce a commercial where a mother says, “I think a game like his would make a person insane”, while the supreme court is hearing a case on banning violent videogames.
This is a reflection of how the people at EA see their audience, and it’s more grotesque than anything you might see in Dead Space 2.