Yesterday while I was working on the site redesign Shawn jokingly sent me a new logo, which was a send-up of the apparently tiresome web 2.0 style. Except, I totally missed the intended irony. I saw the shiny letters and faux reflection and thought, “Oooh! Sexy!”
Later in the day I decided that what I didn’t like about the logo was that it didn’t do the glossy thing enough, so I made my own which was along similar lines, but with the effects turned up to 11. Only now do I realize that this is like having your buddy talk you into wearing a rhinestone shirt, but then running out on your own and getting a set of chaps to go with it.
I wasn’t aware of the Web 2.0 “style”. Many of the sites I visit are stone age practical, so the thing looks fresh and new to me. I don’t visit all these hip new sites, which apparently are so hip they have caused some sort of hipness overflow and become unhip. I guess things now go out of style the moment they become in style, so if you don’t want to seem out of touch you have to do things before they become popular, not after. Sheesh. You kids.
The main problem – and I’m only partly ashamed to admit this – is that I like the new logo. A lot. I’d make out with it if I could figure out how to do that sort of thing with a .gif file. Now I’ve found out I’ve been had and the new logo is a joke to most people. Not a good, ironic joke but a “it’s 1997 and you’re wearing a mullet” sort of joke. Now I have to choose: I can give up on my (to me) sexy new logo, or I can continue being a complete tool.
This decision is not as easy as it sounds.
Justin Alexander mentioned “Branding” in the comments. If the old Twenty Sided header was becoming my “brand” then I’m glad I got rid of it. I don’t want to be saddled with that thing forever. If anything on here is “brand” worthy it’s the blue & gold 20-sider, and the comment dice. Those are still dear to me and I can’t see getting rid of them, regardless of whatever other fads infect the site from year to year. I’ve changed my color scheme to match the 20-sider, and I’m happy with it now. Really all I’ve done is inverted my previous color scheme. It was gold / yellow with blue accents, and now it’s the other way around. I think I’ll stick with these colors.
The button-style icons to the left of each post are going to go. I think they push the “web 2.0” look over the top, and maybe people would tolerate the header if not for the buttons. They aren’t particularly engaging, informative, or even well made. Shawn has offered to help me out. We’ll see if he’s still interested now that I have the place tarted up like a tweener’s iPod.
I’m not sure why I felt the need to bore everyone with two threads on my site redesign. Maybe this is a precursor to next week’s seven-part series, “I’m cleaning out my garage! Whooopie!” Still, I’ve enjoyed the conversation, even if most of the feedback is negative. (This is a good thing, I’m glad everyone was honest. I think the site will be better for it.) Even if I ignore everyone’s advice, at least I’m making well informed poor decisions, instead of poor decisions borne of ignorance. At least I’ll know my mullet is out of style.
T w e n t y S i d e d
