Maybe you thought this was just going to be a two part rant, but this time around I have some real, practical advice on combating software piracy. But first:
I am always grateful when publishers remain steadfast in their support for the untamed, savage jungle that is the PC. Twenty years of Darwinian attrition has made it clear that this is not the platform for the meek. If you’re not sucked dry by warez leeches, you’ll most likely be devoured by something far larger and higher up on the foodchain. If you manage to avoid being consumed, there is always the chance that your efforts will be found wanting, and natural selection will cull your team in favor of something that is smarter, lives longer, or is better at replicating itself.
It is also true that at any moment you may simply exit the jungle and take up residence in the greener pastures named Nintendo, Sony, and (strangely enough) Microsoft. Places where there is enough for everyone and you earn a living by farming money. So if you stick with the PC, you have my thanks.
But if you’re set on staying in the PC realm then you need to be at peace with the idea that anyone who wants to play your game without paying you is going to be able to do so. In PC gaming, there has never been an unbreakable DRM scheme. Not once, ever. Most DRM systems have a lifespan measured in days. A small handful might live a fortnight. No matter how convoluted the system you devise, it just takes one guy to wedge it open and let everyone else through.
Michael Fitch can rant against the people who rip off his company, and he’s justified in doing so. While people argue about the degree to which damage has been done, the fact that damage has been incurred is manifest. But as I said last time, piracy is a social problem, not a technological one. The solution is therefore going to be social in nature, not a new DRM scheme. You can’t convert all of the pirates into customers, but – as Fitch noted – you don’t need to:
So the goal here should not be eliminating piracy, which is absurd and impossible. Instead, work on converting as many of those pirates into customers. Here are five ways to get people to pay for your stuff. Again, these are social changes – this has nothing to do with building a better DRM system. As a bonus, a lot of these things are free. Continue reading 〉〉 “The Publishers vs. The Pirates, Part 2”
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