In this CNet interview, EA president Frank Gibeau talks about the new direction he has planned for the company:
If you look at our customers’ behavior patterns, you’re seeing them engaging with fully connected experiences. And I think we have IPs and ideas and expertise that can really allow us to do that. I think Spore is a connected experience. I think Battlefield is, and Warhammer. These can be very lucrative for us, and they can be very exciting from a developer standpoint, because you’re moving from a fire-and-forget model to more of a service model, where you launch the game but you’re thinking 24-7 about when’s my first content pack, what’s happening with telemetry, how are people playing the game, and how do I make their experiences better?
I’ve noticed this already. A “service” model. They have been moving towards this for some time now. Why sell me a game, when you can lease it to me and hold the experience ransom for a monthly fee? What better way to get closer to your customers than to enter into this economic suicide pact with them? If we die, we’re taking your games with us.
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Shamus Young is a programmer, an author, and nearly a composer. He works on this site full time. If you'd like to support him, you can do so via Patreon or PayPal.