The topic of my column this week is, shockingly enough, described by the title. Stadia makes no sense. Even if Google has truly invented a way to magically solve the latency issues inherent with cloud gaming, this is not something anyone needs. I think their target market is, “People who have top-tier internet, who never have to share internet with housemates, who love gaming but are unwilling to buy dedicated gaming hardware, who own multiple non-gaming devices and want to switch between them at random times while hanging around the house.”
Are there enough of those people to form a customer base? I can’t see how. I don’t think there even enough of those people to fill a Prius.
Based on what we’ve been shown, I think the ideal user of Stadia is, “Person who wants to show off cloud gaming on the stage at E3.” So far that’s just one guy, and I’m pretty sure he’s not a paying customer.
A couple of mop-up points in response to the comments at the Escapist:
Continue reading 〉〉 “Stadia’s Pricing Model Will Ultimately Be Its Downfall”
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