on Apr 16, 2009
Gamestop violated the street date for Stardock’s new game, Demigod. They put it out a week early, just before Easter weekend. Stardock employees were just coming off of crunch mode from finishing the game, and were looking forward to the nice holiday weekend. Instead, they had to come in and rush to get the multiplayer servers up and running to handle the incoming flood.
This happened a week ago, obviously. I’ve been waiting for some kind of response from Gamestop, but they have been giving everyone “no comment”. Of course, this is all “old news” to the fast-moving gaming press, and so I assume the story is over. Gamestop is never going to say anything about this or even apologize. This hurt Stardock, but it also hurt the gamers who bought the game and who couldn’t play online because the servers weren’t up yet. Gamestop doesn’t even have the decency to come out and give one of those boilerplate non-answers like companies do when they make a mess in public. You know, “We regret that this bad thing happened [without accepting blame or admitting our error] and we’re conducting an internal investigation [which we will keep private and never reveal how this happened or why] and thanks for being our customers [and please don’t sell our stock] because we’re dedicated to quality and professionalism and that kind of stuff.” I would consider this to be the most basic thing to do for any company attempting to to uphold the basic pretense that they aren’t just complete assholes.
Shamus Young is an old-school OpenGL programmer, author, and composer. He runs this site and if anything is broken you should probably blame him.