My column this week in all about how paying $6 billion for the Candy Crush developer was ridiculous. As others have pointed out, Disney only paid $4 billion for Star Wars. And Star Wars has a lot more staying power than the latest fad game in a long line of match-3 clones.
A couple of small points:
Most of my argument is built on the idea that the mobile / casualWe really need a better name for this. There’s nothing “casual” about the casual market. And “mobile” leaves out the web-based side of things. market is a crapshoot. We have a repeating pattern of small-fry operations hitting it big, and giant companies who were unable to replicate previous successes. We have yet to see the “Blizzard of mobiles”, where a single company turns out hit after hit. If King is miraculously that company, then this deal would start to make some kind of sense.
The other thing is that apparently Activision had a huge pile of income overseas, but they couldn’t bring that money home without paying about a billion dollars of taxes on itThis is based ENTIRELY on un-sourced comments. I haven’t looked into it yet.. So this deal kind of represents Activision trying to get some value for that money, rather than seeing it vanish.
 We really need a better name for this. There’s nothing “casual” about the casual market. And “mobile” leaves out the web-based side of things.
 This is based ENTIRELY on un-sourced comments. I haven’t looked into it yet.
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