|By Shamus||May 11, 2007||27 comments|
A reader sent me a link to this, which tells you how much your blog is “worth”. Ask it how much Twenty-Sided is worth, and it will tell you:
$277k as of May 11, 2007.
The question that I would naturally ask when reading this is “to whom?” Because it isn’t really worth a quarter-million until someone is really willing to pay that much for it. I suppose their calculating this based on what people have been paid for similar-sized blogs.
But even that has never made much sense to me. Who would buy a blog? Let’s assume my blog was not burdened with all of the money-making difficulties of DM of the Rings. (As in, let’s pretend I wasn’t using stills from a major motion picture that preclude making a profit.) How much is the blog worth? If you just want the traffic and the audience and you think it would be easier to buy a popular blog as opposed to buying a new one and advertising, then you might consider putting down some money for a popular blog. But the new owner probably won’t be able to give people a good reson to keep coming back (if he could, he wouldn’t need to buy someone else’s site) so visits will taper off. People will stop linking the blog. In six months the blog would be worthless again.
Having said that: If there is someone out there with $277k who wants this site, I would like to let you know that I’m totally ready to sell out. Thank you.