EA boss John Riccitiello hates DRM? Who knew? In an interview with Gamasutra:
Yeah. A “little” cumbersome.
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Once again a guy who makes millions a year is too clueless to grasp the most basic and obvious principles at work here. (Note that I’m only calling him clueless because I’m too polite to call him a liar. He can cop to either one as it suits him.)
But let me get out the big purple crayon and draw a picture of how this works for the benefit of the information-bankrupt multimillionaire captains of industry that aren’t reading this: DRM isn’t having locks on your car. It’s having locks on your car to which you do not have the key. The key is in the hands of the actual owner of the car, who (you hope) unlocks it for you. And who can stop doing so at any time. And who must actually spend money to be available to unlock your doors when you ask. And who is occasionally unavailable. And who still expects you to pay full price for a car you don’t own, don’t control, and can’t sell.
Are you sure you wanted to go with the car analogy here, John?
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