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If the internet has shown us anything, it’s that discussing entertainment is just as important as consuming it. We take in a game, movie, book, or television show, and then we Alt-TAB to another window and see what other people think. They discuss the thing, exchange impressions, and then they go off and make new stuff as a way of sharing the experience. Maybe they make some motivational posters, sing a song, make a mashup, produce some fanfiction, perpetuate a flamewar, record a Let’s Play, or sew some costumes for cosplay. Once in a while someone really desperate and crazy will make an entire comic about something. These works, in turn, lead to a new round of consumption and discussion, which can lead to more works. It’s like the Circle of Life, but for nerdy entertainment.
Content producers aim for big box office returns, high ratings, or brisk sales, but for me the real test of the success of a thing is how much it continues to live on in the public consciousness. How much does it resonate with the public and engender imitation or comment? Avatar was a box office smash, but it doesn’t seem to be permeating our culture and spawning memes. I never hear people quoting the movie. It came, it went. Golf clap. On the other hand, I was able to make this comic twenty years after The Princess Bride was in theaters, and most people got the joke. Actually, they didn’t just “get it”, they joined in, extending the joke in ways that hadn’t occurred to me at the time. The Transformers movie might have been a smash hit that dwarfed the ratings of the 80’s cartoon, but in twenty years I guarantee that everyone will still know who Optimus Prime is, and nobody will remember Sam Witwicky’s name.
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