So Epic Games is in the news again. This time they’ve picked a fight with Apple and Google. That’s fine. Both companies are very worthy targets, but I don’t have much else to say about the lawsuit itself. This story is evolving by the day, and I make videos much too slowly to keep up with fast-paced stories like this.
The interesting thing is Epic’s Nineteen-Eighty Fortnite campaign, which tries to rally users to their cause. They even have the #FreeFortnite hashtag, but it’s not about making Fortnite free for us, it’s about making the Apple store free to use for Fortnite.
This is not the first time the company has tried to frame simple corporate business tactics as something brave or heroic.
I don’t know Epic CEO Tim Sweeney and even though I disagree with him on many things, I don’t have anything personally against him. But whether he intends it or not, the way he carries himself on social media makes it feel like he thinks he’s the hero because other people are worse. It actually reminds me of Jack from the Borderlands series:

Jack will do something self-serving and deeply frustrating to people and then assume he’s the hero because some of his foes are bad actors, and then he acts like everyone should worship his “heroics”.
Link (YouTube) |
Continue reading 〉〉 “Epic is Not the Hero”
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