Is the loot valuable or not? The price tag is meaningless. It’s all in how you describe it. Take a page from the home shopping channel, where no item is too mundane to be praised.
It’s not a “small figurine”. It’s a “beautiful, hand-crafted figurine of a water nymph”. Yes, this seems silly. Of course it’s hand-crafted. Everything is in a pre-industrial world. I’m telling you: It doesn’t matter if it’s not worth two coppers and weighs as much as a brick, your players will fight over that figurine if you make it sound exciting.
In Defense of Crunch
Crunch-mode game development isn't good, but sometimes it happens for good reasons.
MMO Population Problems
Computers keep getting more powerful. So why do the population caps for massively multiplayer games stay about the same?
Secret of Good Secrets
Sometimes in-game secrets are fun and sometimes they're lame. Here's why.
A Lack of Vision and Leadership
People fault EA for being greedy, but their real sin is just how terrible they are at it.
Another PC Golden Age?
Is it real? Is PC gaming returning to its former glory? Sort of. It's complicated.