Is the loot valuable or not? The price tag is meaningless. It’s all in how you describe it. Take a page from the home shopping channel, where no item is too mundane to be praised.
It’s not a “small figurine”. It’s a “beautiful, hand-crafted figurine of a water nymph”. Yes, this seems silly. Of course it’s hand-crafted. Everything is in a pre-industrial world. I’m telling you: It doesn’t matter if it’s not worth two coppers and weighs as much as a brick, your players will fight over that figurine if you make it sound exciting.
Another PC Golden Age?
Is it real? Is PC gaming returning to its former glory? Sort of. It's complicated.
Bethesda felt the need to jam a morality system into Fallout 3, and they blew it. Good and evil make no sense and the moral compass points sideways.
Starcraft 2: Rush Analysis
I write a program to simulate different strategies in Starcraft 2, to see how they compare.
PC Hardware is Toast
This is why shopping for graphics cards is so stupid and miserable.
A video discussing Megatexture technology. Why we needed it, what it was supposed to do, and why it maybe didn't totally work.