Is the loot valuable or not? The price tag is meaningless. It’s all in how you describe it. Take a page from the home shopping channel, where no item is too mundane to be praised.
It’s not a “small figurine”. It’s a “beautiful, hand-crafted figurine of a water nymph”. Yes, this seems silly. Of course it’s hand-crafted. Everything is in a pre-industrial world. I’m telling you: It doesn’t matter if it’s not worth two coppers and weighs as much as a brick, your players will fight over that figurine if you make it sound exciting.
The Opportunity Crunch
No, brutal, soul-sucking, marriage-destroying crunch mode in game development isn't a privilege or an opportunity. It's idiocy.
Stop Asking Me to Play Dark Souls!
An unhinged rant where I maybe slightly over-reacted to the water torture of Souls evangelism.
The Biggest Game Ever
Just how big IS No Man's Sky? What if you made a map of all of its landmass? How big would it be?
Silent Hill Origins
Here is a long look at a game that tries to live up to a big legacy and fails hilariously.
A look at the main Borderlands games. What works, what doesn't, and where the series can go from here.