Is the loot valuable or not? The price tag is meaningless. It’s all in how you describe it. Take a page from the home shopping channel, where no item is too mundane to be praised.
It’s not a “small figurine”. It’s a “beautiful, hand-crafted figurine of a water nymph”. Yes, this seems silly. Of course it’s hand-crafted. Everything is in a pre-industrial world. I’m telling you: It doesn’t matter if it’s not worth two coppers and weighs as much as a brick, your players will fight over that figurine if you make it sound exciting.
Fixing Match 3
For one of the most popular casual games in existence, Match 3 is actually really broken. Until one developer fixed it.
Best. Plot Twist. Ever.
Few people remember BioWare's Jade Empire, but it had a unique setting and a really well-executed plot twist.
What is Vulkan?
There's a new graphics API in town. What does that mean, and why do we need it?
Juvenile and Proud
Yes, this game is loud, crude, childish, and stupid. But it it knows what it wants to be and nails it. And that's admirable.
Diablo III Retrospective
We were so upset by the server problems and real money auction that we overlooked just how terrible everything else is.