I’ve been sort of agnostic about the outcome of the writer’s strike since I heard about it. I didn’t think much of what the writers have done over the years, so I certainly didn’t feel any attachment to them personally. When I read their arguments it was mostly a lot of dull details about sales numbers and percentages of percentages. Their picket signs were infantile or unimaginative. These guys are writers? Could have fooled me.
But finally some of them got their act together and employed their craft in the service of their goals, and this is the result:
Brilliant. This video:
- Brings a face to their side of the debate. Instead of a line of morose writers marching in silence, we have a couple of engaging personalities trying to entertain us.
- Ingratiates the writers to the audience. Hey, I like these guys because they made me laugh.
- Clearly articulates their side of the dispute. The skit encapsulates their message within some easy to understand and memorable illustrations.
- Does all of this for free. The studios are paying for advertising space to get their message out to the public. The writers are packaging their stuff within free entertainment that people can share virally.
This is what it should look like when you face off against writers in a public dispute. You should quickly find yourself eviscerated by a sharp wit.
On the other hand, I can’t imagine how this helps the writers. Disputes like this are not settled by public opinion. Most people are siding with the writers already, and bringing more people over to their side doesn’t really help them in any tangible way. My apathy didn’t hurt them before, and my sympathy doesn’t help them now.
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