You can give your players incentive to do things, but if it’s not the incentive they’re looking for they will probably demonstrate it by their in game actions. Some examples of player incentives include:
PC Hardware is Toast
This is why shopping for graphics cards is so stupid and miserable.
Two minutes of fun at the expense of a badly-run theme park.
The Best of 2012
My picks for what was important, awesome, or worth talking about in 2012.
The plot of this game isn't just dumb, it's actively hostile to the player. This game hates you and thinks you are stupid.
Juvenile and Proud
Yes, this game is loud, crude, childish, and stupid. But it it knows what it wants to be and nails it. And that's admirable.