You can give your players incentive to do things, but if it’s not the incentive they’re looking for they will probably demonstrate it by their in game actions. Some examples of player incentives include:
A Telltale Autopsy
What lessons can we learn from the abrupt demise of this once-impressive games studio?
Two minutes of fun at the expense of a badly-run theme park.
Programming Language for Games
Game developer Jon Blow is making a programming language just for games. Why is he doing this, and what will it mean for game development?
A game I love. It has a solid main story and a couple of really obnoxious, cringy, incoherent side-plots in it. What happened here?
How to Forum
Dear people of the internet: Please stop doing these horrible idiotic things when you talk to each other.