So over the past week the big story has been the massive backlash against EA for the loot box mechanics on Star Wars: Battlefront II. According to some very conservative estimates, it would take 40 hours of continuous play to unlock Darth Vader as a playable character. This is assuming you save every single point of in-game currency and don’t spend any of them on other things. Then you’d need another 40 hours to unlock Luke Skywalker. Even if you’re just going to save up for a simple loot box, it will take three hours of play.
This is a much slower system of progression than we see in other games, while at the same time the things you’re trying to earn are more substantial than the usual things like cosmetics. It rubbed people pretty raw that they might buy a $60 game and have to grind for a solid week (or pay an additional $20) just to unlock their favorite character.
EA tried to explain or justify the policy on Reddit:

This resulted in the most downvoted comment in the history of Reddit. The previous record was a comment with something in the neighborhood of 23k downvotes. This one got over 600k, smashing the old record by an order of magnitude. You can’t dismiss this as a vocal minority on Reddit, either. In the UK, physical sales of Battlefront II are down 60% compared to the previous entry in the series. We can’t prove that worldwide sales are down by the same ammount, although I can’t think of why sales would ONLY be down in the UK. Either way, it’s certainly troubling.
The controversy burned for a few days and was even picked up by major mainstream news outlets. Perhaps in response to this, EA disabled all microtransactions within the game. (For now.) Polygon suggested that this was in response to pressure from Disney, who perhaps don’t appreciate EA tarnishing their brand after the two entered into an exclusive deal a few years ago. While that article sounds plausible, it’s just conjecture. The reversal could also be due to low sales, or concerns that shareholders were getting nervous due to the negative press.
So that’s where the story stands now. EA is in the doghouse, sales are down, microtransaction loot boxes are disabled, and the community doesn’t know if EA is going to give them what they want (something fun) or just wait for the heat to die down and re-enable the system with some minor tweaks.
People are celebrating this as a victory, but I don’t see much to cheer about. EA is still run by a defective corporate culture, which means all of the uninformed people that made this happen will be making decisions down the road. It’s not a victory until there’s a serious shakeup inside the EA leadership, and I don’t think this controversy is big enough to make that happen.
Continue reading 〉〉 “This Dumb Industry: No, We Didn’t Beat EA”
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