I have a hypothetical situation for you: Let’s say you’re promoting a play or a concert or something. So you pay some money to have a graphic designer come up with a really clever, eye-grabbing advertisement for it. You print out a stack of leaflets. Your goal is to get these leaflets into the hands of as many people as possible. You want maximum saturation. You want everyone in town to see one of these things.
So you hire a guy to hand out the leaflets in the street. But instead of handing them out, he claims copyright on them and tries to sell them. He manages to get a few buyers, although obviously fewer people see the ad than if he just gave them away like you told him to. When it’s all over he proudly hands over the $1.25 he got selling a handful of flyers. The rest are still in his hand, unsold, un-viewed, unused. The concert tickets you’re selling go for $60 each, so this dollar and change isn’t really a lot of income for your operation.
Would you feel cheated by this guy? I would.
Continue reading 〉〉 “This Dumb Industry: Punishing The Internet for Sharing”
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