Now it’s Ubiosoft’s turn. I expect I’ll be pretty negative here, assuming I have anything to say at all. For most of these companies I can at least say, “Sure, the company leadership is annoying, but I really like their products!” But that’s not the case here. I hate their particular house style of open-world collect-a-thon. I can’t stand Assassins Creed. I’ve never connected with Far Cry. The Tom Clancy stuff doesn’t do anything for me. I hated WATCH_DOGS. Okay, Prince of Persia: Sands of Time is one of my all-time favorites, but that was, what? 2003? And I’ve disliked where the sequels went after that one. For Honor isn’t my thing.
And then there’s UPlay, this unsightly growth on the face of the company that they’re still insisting is a “beauty mark”. And before that was their ridiculous dedication to always-online DRM.
So yeah. Obnoxious company with terrible policies, bad taste, an abusive approach to DRM, and a library of games I don’t care about. Probably not going to be a fun show for me. I guess I can at least look forward to seeing presenter Aisha Tyler do her thing, right?
Actually, no. The rumor is that they’re not going to have Tyler hosting their press conference this year. That’s bad news, since she’s always been the best part (only good part) of their show. Ubisoft is the stiffest of the corporate stiffs, to the point where they make Microsoft look punk rock by comparisonThe Division staged demos were always an epic cringe-fest. On the other hand, the For Honor guy was probably the coolest dude at E3 last year.. So they really need a professional to make their presentation feel more like a party and less like a board meeting with an audience.
They claim Tyler isn’t appearing this year so they can have a better focus on their developers. This seems like a strange reason, since one of the duties of a good host is to bring people out on stage and make them feel comfortable, even if they’re not in show business. If we’re talking about putting designers, programmers, and artists out on stage, then the last thing in the world you’d want is to have them address that great big crowd directly. Instead you can have them come out and talk to the host.
Continue reading 〉〉 “E3 2017 Day 3: Ubisoft”
Shamus Young is a programmer, an author, and nearly a composer. He works on this site full time. If you'd like to support him, you can do so via Patreon or PayPal.