Back in June The Atlantic had an article titled Why Audiences Hate Hard News and Love Pretending Otherwise. It says what I think a lot of people have been afraid to say: The trashy stuff everyone says they hate is the stuff they’re actually willing to read. The celebrity gossip. Top ten lists. Photo galleries, usually of beautiful people or ugly deeds. Lazy “what new terror is killing our children this week?” type moral panic. Inflammatory quotes, taken out of context, trimmed to their most provocative phrases, and re-arranged into headlines.
We can complain all day about how much this stuff sucks, but it’s what people read. It’s what they share on Facebook. It’s what they comment on. International news about complex geopolitical issues? Not so much. We seem to think we need those stories, but we’re happy let other people do the work of reading and thinking about them. This isn’t just a problem with news. Everyone claims to dislike trash culture like reality TV, Michael Bay movies, and toothless vapid pop music, but that’s what the public consumes. It’s what people will pay for. To a certain extent it’s unfair to blame a news organization if it’s simply reflecting the preferences and habits of the audience. How dare you give me what I want! You should instead make less money by offering up a product I’ll ignore!
It’s like getting mad at McDonalds because people don’t eat their salads. Dude, the salads are there. Eating them is your job.
But I don’t think you can blame the entire problem on the filthy peasantsI’m not a filthy peasant. I just showered.. A big part of the problem is that our news organizations are stuck in 1950. News stories are written like newspaper copy: Intro paragraph, details, background, public reaction, byline. That makes sense in print, but it fails to make use of the strengths of the medium. It would be like introducing TV news to the public by having a static shot of a guy reading the newspaper out loud. And to be fair, early news shows were pretty much that. It took us a while to add things like picture-in-picture of related footage, and a text news crawl at the bottom.
Here is the top story on CNN as of this writing:
Continue reading 〉〉 “Internet News is All Wrong”
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