{"id":8749,"date":"2010-07-24T06:11:54","date_gmt":"2010-07-24T11:11:54","guid":{"rendered":"http:\/\/www.shamusyoung.com\/twentysidedtale\/?p=8749"},"modified":"2010-07-24T06:11:54","modified_gmt":"2010-07-24T11:11:54","slug":"loading-ready-old-spice","status":"publish","type":"post","link":"https:\/\/www.shamusyoung.com\/twentysidedtale\/?p=8749","title":{"rendered":"Loading Ready Old Spice"},"content":{"rendered":"<p>Okay, this one may or may not need some introduction, depending on how much you know about this particular meme. First, Old Spice made the <a href=\"http:\/\/www.youtube.com\/watch?v=owGykVbfgUE\">famous Super Bowl Old Spice Body Wash Supercommercial of handsomeness and super being on a horse<\/a>.  It was good. It was also done with almost no special effects.  Amazingly, the whole thing was just brought to life <a href=\"http:\/\/www.youtube.com\/watch?v=VDk9jjdiXJQ\">through the magic of very clever set-building<\/a>. <\/p>\n<p>Then they followed up with another one:<\/p>\n<p><table class='nomargin' cellspacing='0' width='100%' cellpadding='0' align='center' border='0'><tr><td><iframe loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/uLTIowBF0kE\" frameborder=\"0\" allowfullscreen class=\"embed\"><\/iframe><br\/><small><a href='http:\/\/www.youtube.com\/watch?v=uLTIowBF0kE'>Link (YouTube)<\/a><\/small><\/td><\/tr><\/table><\/p>\n<p>And then they went crazy and had Old Spice guy answer questions posted to him in Twitter.  And then <a href=\"http:\/\/loadingreadyrun.com\/info\/about\">Kathleen from Loading Ready Run<\/a> did the twitter thing, and he responded:<\/p>\n<p><table class='nomargin' cellspacing='0' width='100%' cellpadding='0' align='center' border='0'><tr><td><iframe loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/tD6_GwTDqKY\" frameborder=\"0\" allowfullscreen class=\"embed\"><\/iframe><br\/><small><a href='http:\/\/www.youtube.com\/watch?v=tD6_GwTDqKY'>Link (YouTube)<\/a><\/small><\/td><\/tr><\/table><\/p>\n<p>Conjecture:<\/p>\n<p>Women will often enjoy a smell that reminds them of their father.  But a generation later, a woman will not be particularly interested in a guy that smells like her crusty old <em>grandfather<\/em>. Even if she likes the scent in a general sense, it&#8217;s a safe bet that it won&#8217;t work as a romantic catalyst. <\/p>\n<p>So then the scent takes a generation off until it falls out of general widespread use, and then it can re-take market share by courting the young generation. In the 80&#8217;s, Old Spice seemed to have a reputation as a scent for the oldies, and (at least where I came from) Drakkar was the hip new fragrance for the young men. Now Old Spice is making the comeback as people are able to enjoy the scent.  This is clever and entertaining marketing, which will go a long way towards making that happen.  <\/p>\n<p>And I&#8217;m always happy to pass along entertainment, even when it&#8217;s being used to sugar-coat a commercial message.  I really wish more companies would try to win our recognition through talent instead of harassment and aggravation.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, this one may or may not need some introduction, depending on how much you know about this particular meme. First, Old Spice made the famous Super Bowl Old Spice Body Wash Supercommercial of handsomeness and super being on a horse. It was good. It was also done with almost no special effects. Amazingly, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-8749","post","type-post","status-publish","format-standard","hentry","category-dream-cast"],"_links":{"self":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/8749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8749"}],"version-history":[{"count":0,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/8749\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}