{"id":6761,"date":"2010-01-23T07:00:54","date_gmt":"2010-01-23T11:00:54","guid":{"rendered":"http:\/\/www.shamusyoung.com\/twentysidedtale\/?p=6761"},"modified":"2010-01-23T10:06:48","modified_gmt":"2010-01-23T14:06:48","slug":"dj-steve-porter","status":"publish","type":"post","link":"https:\/\/www.shamusyoung.com\/twentysidedtale\/?p=6761","title":{"rendered":"DJ Steve Porter"},"content":{"rendered":"<p>Here is an interesting story.  <\/p>\n<p>Some company came up with this Slap Chop kitchen gizmo and released <a href=\"http:\/\/www.youtube.com\/watch?v=rUbWjIKxrrs\">a short infomercial about it<\/a>. DJ Steve Porter did a remix of that, turning the infomercial into a dance song:<\/p>\n<p><table class='nomargin' cellspacing='0' width='100%' cellpadding='0' align='center' border='0'><tr><td><iframe loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/UWRyj5cHIQA\" frameborder=\"0\" allowfullscreen class=\"embed\"><\/iframe><br\/><small><a href='http:\/\/www.youtube.com\/watch?v=UWRyj5cHIQA'>Link (YouTube)<\/a><\/small><\/td><\/tr><\/table><\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=LV6puTS14Ho\">He did the same thing with Shamwow<\/a> and other infomercials.  His efforts went viral and he became internet famous. He became so internet famous that he graduated to being actually famous and did <a href=\"http:\/\/www.youtube.com\/watch?v=BJqkCDSqSR0\">a television interview<\/a>. And then he turned <em>that<\/em> into a dance remix:<\/p>\n<p><table class='nomargin' cellspacing='0' width='100%' cellpadding='0' align='center' border='0'><tr><td><iframe loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/e5EdavPGjtA\" frameborder=\"0\" allowfullscreen class=\"embed\"><\/iframe><br\/><small><a href='http:\/\/www.youtube.com\/watch?v=e5EdavPGjtA'>Link (YouTube)<\/a><\/small><\/td><\/tr><\/table><\/p>\n<p>His stuff is pretty catchy, and someone realized that his remixes of advertisements were more effective than the original advertisements, although his work couldn&#8217;t exist without the original. Anecdote offered up as proof: I would never have discovered or cared about Mighty Fine Burgers, but <a href=\"http:\/\/www.youtube.com\/watch?v=D6Law-0HxRw\">his remix<\/a> of <a href=\"http:\/\/www.mightyfineburgers.com\/\">their site<\/a> made me wish there was one in my area. And <a href=\"http:\/\/www.mightyfineburgers.com\/\">his mix of the show Community<\/a> caused me to seek out <a href=\"http:\/\/www.hulu.com\/search?query=community&#038;st=1\">the show on Hulu<\/a>.  (Verdict: Meh. But then sitcoms aren&#8217;t my thing. Still, his mix got me to check it out, which is what advertisers are always trying to do.)<\/p>\n<p>It really is crazy the things the internet has brought us. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is an interesting story. Some company came up with this Slap Chop kitchen gizmo and released a short infomercial about it. DJ Steve Porter did a remix of that, turning the infomercial into a dance song: Link (YouTube) He did the same thing with Shamwow and other infomercials. His efforts went viral and he [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","hentry","category-dream-cast"],"_links":{"self":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/6761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6761"}],"version-history":[{"count":0,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/6761\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}