{"id":46441,"date":"2019-04-03T06:00:11","date_gmt":"2019-04-03T10:00:11","guid":{"rendered":"https:\/\/www.shamusyoung.com\/twentysidedtale\/?p=46441"},"modified":"2019-04-02T10:00:06","modified_gmt":"2019-04-02T14:00:06","slug":"experienced-points-the-epic-games-store-needs-work","status":"publish","type":"post","link":"https:\/\/www.shamusyoung.com\/twentysidedtale\/?p=46441","title":{"rendered":"Experienced Points: The Epic Games Store Needs Work"},"content":{"rendered":"<p>My column <a href=\"https:\/\/www.escapistmagazine.com\/v2\/2019\/04\/02\/the-epic-games-store-needs-work\/\">this week<\/a> is about how the Epic Games Store is gobbling up exclusives. This is earning EGS a lot of anger, but most of the anger is over stuff that Steam has been doing for years. I&#8217;m fine with hating on EGS, but can we please not hold them to a higher standard than Steam?<\/p>\n<p>One thing I didn&#8217;t touch on in the column is the relationship between Epic Games and the money-harvesting creeps at <a href=\"http:\/\/www.tencent.com\/en-us\/index.html\">Tencent<\/a>. Tencent bought <a href=\"https:\/\/www.polygon.com\/2013\/3\/21\/4131702\/tencents-epic-games-stock-acquisition\">a 40% stake in Epic back in 2013<\/a>, and having that much of the company owned by an outside force is certainly a potential problem.<\/p>\n<p>When I first heard about the merger \/ partnership \/ whatever, I wasn&#8217;t really worried. I assumed that it wasn&#8217;t a big deal, since they &#8220;only&#8221; owned 40% of Epic. That&#8217;s not a controlling share. But company culture is more important than share ownership, and Epic is enthusiastically embracing the habits and mindset of Tencent. I know you come to this site for text and not video, but if you&#8217;ve got twenty minutes to spare then the following video by Dan Olson is definitely worth a watch:<\/p>\n<p><!--more--><\/p>\n<p><table class='nomargin' cellspacing='0' width='100%' cellpadding='0' align='center' border='0'><tr><td><iframe loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/dPHPNgIihR0\" frameborder=\"0\" allowfullscreen class=\"embed\"><\/iframe><br\/><small><a href='http:\/\/www.youtube.com\/watch?v=dPHPNgIihR0'>Link (YouTube)<\/a><\/small><\/td><\/tr><\/table><\/p>\n<p>The first part of the video is an obvious April Fool joke where Olson pretends he&#8217;s pivoting his channel to making <em>Fortnite<\/em> content, but then he settles in and begins dissecting the various systems used to manipulate the player into spending money. Seeing it all laid bare, it feels a bit like someone explaining the design of a hand grenade.\u00a0I&#8217;m horrified and disgusted by the intent of the device, but I can&#8217;t help but be impressed at the skill and ingenuity of the execution.<\/p>\n<p>After watching the video, the design of <em>Anthem<\/em> suddenly makes a lot more sense. I assumed that <em>Anthem<\/em> was a <em>Destiny<\/em> clone because that was its closest relative in terms of gameplay, but if you look at the storefront it looks an awful lot like Fortnite. Sure, it&#8217;s lacking in content and not nearly as successful or alluring as <em>Fortnite<\/em>, but that&#8217;s because Anthem itself is sort of dull and lacking in content. The intent was clearly there.<\/p>\n<p>The monetization scheme used in <em>Fortnite<\/em> is very cutthroat and cynical. It&#8217;s certainly the result of Tencent teaching Epic how to squeeze money out of an audience. Indeed, that&#8217;s what brought the two companies together in the first place. Epic wanted to know how to run a successful FtP game, and Tencent proposed this partnership to make it happen. After the merger, <a href=\"https:\/\/www.youtube.com\/watch?v=dPHPNgIihR0&amp;t=2m38s\">four longtime Epic leaders left the company<\/a>. From the outside it might look like the damage is limited to the design of Fortnite, but it&#8217;s very likely we&#8217;re witnessing an overall shift in company culture.<\/p>\n<p>I find Tencent to be rather scary. They&#8217;re what EA would be like if the EA leadership knew what they were doing. A fool will drive their fans away with\u00a0<a href=\"https:\/\/gizmodo.com\/congratulations-to-ea-games-for-posting-the-most-hated-1820391000\">grasping hamfisted monetization systems and tone-deaf PR spin<\/a>, but a clever businessman will calculate exactly how far they can push their customers without causing backlash. Tencent is very good at figuring out where the line is, and pushing things as far as they can without driving people away. They&#8217;re good at what they do, which means they will be very successful. That success is likely to make them the dominant force in the company, just like <a href=\"?p=41164\">Andrew Wilson&#8217;s initial (and largely accidental) success with FIFA put him in the captain&#8217;s chair at EA<\/a>.<\/p>\n<p>My problem isn&#8217;t that people are criticizing Epic, but that people are suddenly so keen on criticizing Epic after giving Valve a free pass for so many years. Some of this backlash feels less like people taking a principled stand and more like they&#8217;re annoyed because they don&#8217;t want to create another login. By all means, let&#8217;s dump on the giant corporation making a mess of things, but let&#8217;s make sure we&#8217;re presenting a coherent opposition. And let&#8217;s not be so quick to let Valve off the hook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My column this week is about how the Epic Games Store is gobbling up exclusives. This is earning EGS a lot of anger, but most of the anger is over stuff that Steam has been doing for years. I&#8217;m fine with hating on EGS, but can we please not hold them to a higher standard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[],"class_list":["post-46441","post","type-post","status-publish","format-standard","hentry","category-weekly-column"],"_links":{"self":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/46441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46441"}],"version-history":[{"count":8,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/46441\/revisions"}],"predecessor-version":[{"id":46450,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/46441\/revisions\/46450"}],"wp:attachment":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}