{"id":20304,"date":"2013-07-09T14:42:44","date_gmt":"2013-07-09T19:42:44","guid":{"rendered":"http:\/\/www.shamusyoung.com\/twentysidedtale\/?p=20304"},"modified":"2013-07-09T21:53:03","modified_gmt":"2013-07-10T02:53:03","slug":"experienced-points-save-the-xbox","status":"publish","type":"post","link":"https:\/\/www.shamusyoung.com\/twentysidedtale\/?p=20304","title":{"rendered":"Experienced Points: Save the XBox!"},"content":{"rendered":"<p>My column this week is <a href=\"http:\/\/www.escapistmagazine.com\/articles\/view\/columns\/experienced-points\/10468-Save-the-Xbox\">some earnest advice for the beleaguered folks heading up the Xbox One project<\/a>. I know that it probably won&#8217;t be read by the Intended Parties, and even if it was it&#8217;s probably too late to make any changes. But it&#8217;s still worth saying. If I was working on the Xbox One I&#8217;d be terrified of launching the console without making substantive changes to how it operates and how the public perceives it. <\/p>\n<p>This morning I came across <a href=\"http:\/\/arstechnica.com\/gaming\/2013\/07\/microsoft-xbox-one-advertising-will-integrate-with-kinect\/\">an article on Ars Technica outlining Microsoft&#8217;s plans to integrate advertising with the Kinect<\/a>. This is exactly the sort of thing they should not be messing around with at this stage. Consumers will be deeply offended if their $500 entertainment system presumes to suck away little bits of the entertainment time with stupid little advertisements. <\/p>\n<p>Even from a purely Machiavellian standpoint, it makes no sense to have this feature at launch. Advertising money is a nice little bonus for a company trying to get a bit more of a return on their investment, but it&#8217;s nothing compared to the money to be made selling actual games and Xbox Live Gold subscriptions. This isn&#8217;t the kind of thing you want people to be thinking about when they&#8217;re at the store and trying to decide between the $500 Xbone and the $400 PS4. Microsoft should be hiding this card away. If they&#8217;re lucky enough to survive launch and sell some consoles, then maybe they can think about squeezing their customer base for pennies. <\/p>\n<p>I don&#8217;t have a lot of hope that Microsoft can turn it around, but I think we&#8217;re much better off if the big consoles are all healthy and slugging it out for our affections. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>My column this week is some earnest advice for the beleaguered folks heading up the Xbox One project. I know that it probably won&#8217;t be read by the Intended Parties, and even if it was it&#8217;s probably too late to make any changes. But it&#8217;s still worth saying. If I was working on the Xbox [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102],"tags":[155,112],"class_list":["post-20304","post","type-post","status-publish","format-standard","hentry","category-weekly-column","tag-experienced-points","tag-xbox"],"_links":{"self":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/20304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20304"}],"version-history":[{"count":0,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=\/wp\/v2\/posts\/20304\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shamusyoung.com\/twentysidedtale\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}