You can give your players incentive to do things, but if it’s not the incentive they’re looking for they will probably demonstrate it by their in game actions. Some examples of player incentives include:
The Strange Evolution of OpenGL
Sometimes software is engineered. Sometimes it grows organically. And sometimes it's thrown together seemingly at random over two decades.
Zenimax vs. Facebook
This series explores the troubled history of VR and the strange lawsuit between Zenimax publishing and Facebook.
Why I Hated Resident Evil 4
Ever wonder how seemingly sane people can hate popular games? It can happen!
Two minutes of fun at the expense of a badly-run theme park.
There's a wonderful way to balance difficulty in RPGs, and designers try to prevent it. For some reason.