Some people take this cola stuff very seriously, and get upset if they can’t get the brand they want. I don’t understand this, because I am one of those people who can’t taste the difference. Maybe I’d be able to tell if I had the two drinks together, but if you put one in front of me I couldn’t tell you which one it was without looking at the container.
I drink Pepsi more often, but it’s only because I don’t have to reach down to get it. I always drink caffene-free, and at the nearby Sheetz the cold caffene-free Pepsi is at eye level and the caffene-free Coke is a few shelves down. I’d have to bend slightly to get the Coke. If they moved the Coke up and the Pepsi down, I’d probably become a Coke drinker. If the two were on the same level I might keep buying Pepsi out of habit, or I might buy whichever brand was closer to my hand once I pulled the door open. I suppose we’d need to set up a controlled experiment to find the truth. (Actually, I wouldn’t be at all surprised to learn that a great deal of money was being spent studying this very problem. Fickle, apathetic customers like me are the worst.)
I will hand them this, Coke has the best ads:
The Gradient of Plot Holes
Most stories have plot holes. The failure isn't that they exist, it's when you notice them while immersed in the story.
What is this silly word, why did some people get so irritated by it, and why did it fall out of use?
Quakecon Keynote 2013 Annotated
An interesting but technically dense talk about gaming technology. I translate it for the non-coders.
Fixing Match 3
For one of the most popular casual games in existence, Match 3 is actually really broken. Until one developer fixed it.
A Star is Born
Remember the superhero MMO from 2009? Neither does anyone else. It was dumb. So dumb I was compelled to write this.