on May 4, 2007
Some people take this cola stuff very seriously, and get upset if they can’t get the brand they want. I don’t understand this, because I am one of those people who can’t taste the difference. Maybe I’d be able to tell if I had the two drinks together, but if you put one in front of me I couldn’t tell you which one it was without looking at the container.
I drink Pepsi more often, but it’s only because I don’t have to reach down to get it. I always drink caffene-free, and at the nearby Sheetz the cold caffene-free Pepsi is at eye level and the caffene-free Coke is a few shelves down. I’d have to bend slightly to get the Coke. If they moved the Coke up and the Pepsi down, I’d probably become a Coke drinker. If the two were on the same level I might keep buying Pepsi out of habit, or I might buy whichever brand was closer to my hand once I pulled the door open. I suppose we’d need to set up a controlled experiment to find the truth. (Actually, I wouldn’t be at all surprised to learn that a great deal of money was being spent studying this very problem. Fickle, apathetic customers like me are the worst.)
I will hand them this, Coke has the best ads: